Some things never fail to invoke the inner vacationer in us-bottled white sand from a beach in Bali; a map, maybe; shots of a beautiful sunset from an island on the other side of the world. Advertising specialties that tap the adventurer in us are received happily. They allow us the chance to dream, to desire, to expect that someday soon we will be able to manage to pay for that vacation or have the time to spare.

One particular Aussie shirt manufacturer has the tagline, “It’s summer somewhere,” which truly makes sense.

If you are the owner or head of a travel agency, surf or beach shop, or a resort, who says you can not send out promotional products such as sunblock, a pair of flip-flops, or a beach towel, to customers and partners in the middle of winter? Who says anyone had to sulk just because they happened to be in the wrong place? If anything, these getaway-themed promotional giveaways should be taken as representational of something to look forward to, literally like a ray of sunshine in dark skies.

The Good Life

Promotional campaigns with beach or vacation themes are always in style because they encompass everything that is fun about life, says one advertising specialties supplier. They leave us with this warm, cheery feeling. It is an invite to celebrate life.

Popular resort-themed advertising specialties include beach towels, rubber slippers, sunblock, and tank tops invoke this fun feeling of the sun, sand, and sea. These advertising specialties usually come in bright, flashy colors for that summer look, enticing and inviting your recipients to savor the summer.

Indeed, the campaign to bringing in sales does not end with promotional items. Excellent service should always be on top of a resort or hotel’s priorities, and by that we mean they should not forget to supply accommodations with custom-printed advertising items such as soap, ballpoint pens, mini lotion and oil bottles, sewing kits, and notepads.

Traveler inns, resorts, hotels, and bed-and-breakfasts can also use advertising specialties as merchandise to gain additional profit on the side. Logo totes, key chains, beer and coffee mugs, charm bracelets, T-shirts, visors, fridge magnets, and sunglasses will always be profitable advertising specialties, especially for vacationers who want to bring home a tangible piece of the memorable vacation back to the cold with them.

Of course, do not discount the fact that those traveling will also be bringing youngsters with them. Stack your gift shop with children’s T-shirts, coloring books, crayons, socks, slippers, hats and caps, dental travel sets, and other kiddie advertising specialties.

All-year-round travel essentials

However, says another advertising specialties manufacturer we talked to, you do not have to bleed that summer theme dry.

Consider giving out all-season advertising specialties such as bag tags, foot spa essentials, travelers kits, totes, and passport holders once summer is over.

For campaigns targeting business executives who are always on the go, you might want to send out advertising specialties like travel pillows, alarm clocks, garment bags, mini shoe polishing kits, maps, and pill cases. Despite the fact that most of their travel may not exactly be the kind of getaway they were envisioning, the idea of comfort on the road or on the plane will be much cherished.

Jake Gorbachev is a corporate gifts expert on $10 to $20 Cheap Corporate Giveaways & $20 Cheap Tradeshow Giveaways. Read posts by Jake Gorbachev on how you can market your business.